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No matter how effective a pre-roll Ad is, it is most likely to get skipped. But this doesn’t mean brands using them are throwing dollars down the drain. Pre-roll Ads are the best way to draw user attention and make your message reach your targeted audiences.
Below we detail some commonly used techniques employed by the advertising industry to deliver more effective pre-rolls. After studying for many successful pre-roll Ads, we have found 5 proven tips to make pre-roll video Ads more effective.
Sounds a little terrible. Instead of showcasing your services, focus on providing value to your prospects. The big question is not “How do I talk about myself?” It’s “How can I delight my audience in the short time I have?”
Most Ads lack value, enthusiastically getting in our faces and refusing to acknowledge that they’re forcibly invading our day. Work on your copy to pique curiosity and entertain viewers.
Years of terrible Ads have trained us to immediately hammer that “skip” button. Pre-roll Ads are not the right place for you if you have a long intricate brand message. While creating your video assume that you only have 5 seconds to engage your audience. Present the most basic version of your message that entices viewers to continue watching.
15 second should be the optimal length of your pre-roll Ad and it shouldn’t cross 30 seconds.
Many a time you might have come across TV Ads that are being used like pre-roll Ads. This makes it more disruptive as pre-roll Ads can appear any time on any video.
If you are looking forward to running pre-roll Ads, then instead of recycling TV Ads, make original pre-roll Ads. Traditional 30-60 second Ads don’t work in this format.
One of the biggest advantages of running pre-roll and digital campaigns is that your audience can directly interact with the Ad by clicking. Despite this massive advantage, many pre-roll Ads still focus on a long-form copy without a clear next step.
Use your pre-roll Ad as a tool to get people to click on it. Use a clear CTA and your video should be driving it.
Find creative ways to get your information in front of the place where viewers are looking because they aren’t even paying attention to the Ad if there is a skip button.
You can use the skip button in a creative way to engage your prospects and entice them to watch more, just like this Ad from Opel Mokka, a German compact SUV.
Viewers will sit through a pre-roll. But it has to be on their terms. Think about how annoying it is to sit through an Ad when the clip you want to see is only one or two minutes long anyway. Just like pop-ups and banners, pre-rolls are an interruption we could all do without.
However, with a bit of creative risk-taking, such as giving your viewer an opportunity to do a good deed for their community, you could well turn your engaged YouTuber into a long-term customer.
